Director: Simon Glassman
Year: 2026
Country: Canada
Alternate Titles: N/A
Genre: Horror/Comedy
Plot:
Told through a series of commercials, the rivalry between a pair of small-town fast-food chains slowly grows into an all-out war between the two restaurants and eventually engulfs the rest of the community as the bizarre nature of the clips escalates alongside their rivalry.
Review:
Overall, this was a patently bizarre and unconventional genre effort. Among the better features here is the fact that, within the series of outlandish and bizarre commercials, there is a genuine sense of storyline happening for the characters. The different restaurant owners coming into the feud between the main chains, who are engaging in their war with their own commercials and infomercials that come to the forefront over time, all serve to carry out a kind of strange arc over the running time, all giving this a wholly immersive experience. That we see them continue to get more insane and over-the-top with each other, getting more and more desperate to outdo the other with their claims and intentions to undermine the other, signaling to the other establishments to get into the act and try out their own take on the idea.
This is all enhanced by the presentation in this style of old-school commercials that are used to sell the story. As time goes on and everything leads to various others getting into the act with their own take on the type of nostalgia-driven content, it all becomes a bit hit-or-miss regarding the type of production it becomes. The idea of playing along with the kind of fake commercials for small-town businesses, news segments, and infomercials purposefully builds the type of meta-commentary that everything is designed to spark plenty of memories regarding the era it's mimicking, even though it soon grows old the more it goes along. This really wears out the welcome the more it carries on, despite the absurdity of the commercials themselves, as it sticks to a style that some might not always enjoy due to the unconventional structure of everything presented, but it's still more fun than anything.
Overview: ****/5
An immensely likable unconventional genre effort, this one becomes a wildly enjoyable experience the more it carries on, even if some out there might find some of the issues more troubling than anything. Those with an appreciation for this style presented or who are curious about it will have the most to like here, while most others turned off by the issues should heed caution.
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